Date: Friday, February 28th
Time: 2:30 PM – 3:30 PM EST
Reserve your webinar seat now at https://www1.gotomeeting.com/register/168995441
Join presenter Zena Applebaum to learn how to use CI to build leadership capability.
This session will look at what CI is, how it can transform the role of the information professional into that of a trusted and respected leader within organizations by exploring both soft and hard skills such as:
- Consultative Modes – how do you currently provide services? Where do you fit in your organizations and where to you want to go? From Fire Fighter to Leader
- Understanding Information Processing Patterns of Senior Management and how information professionals can bring CI forward to compliment the profiles and needs of management
- Effective and efficient analysis frameworks nd how using the right analysis at the right time can demonstrates an appropriate level of leadership and understanding;
- and finally the right way to communicate deliverables tying it all together and position the information professional for CI repeat business.
Zena Applebaum is the Manager of Intelligence & Intranet at Bennett Jones LLP, a leading International law firm based in Canada. Zena’s primary responsibilities include conducting analysis of market and competitor performance, practice development, client relationship management, counter-intelligence and marketing. Zena brings a unique perspective to intelligence and market dynamics as a result of broad business development, data management, marketing, and corporate research experience in a variety of sectors including technology, healthcare and the professional services. Zena has a joint academic and applied Master of Arts degree in Communication and Culture from York and Ryerson Universities. A regular speaker and writer on market and competitive intelligence topics in Canada and abroad, she is a regular guest blogger on 3 Geeks and a Law Blog, and recently, Zena authored “Business Intelligence for Law Firms” published in November 2012, by The Ark Group in association with Managing Partner. Zena currently serves as a member of both the SCIP and Special Library Association Competitive Intelligence Division Boards of Directors.