From the 2013 SLA Conference Website: “We ask people to modify how they request our services. We launch new Website interfaces. We replace familiar databases with other resources. We introduce new services. We enhance our abilities to add insights to our research. We’ve embraced the changes, but how do we get everyone else on board? Change management communication calls for understanding how people change and how communication can affect change. Join us for lunch as our speakers discuss how communications are developed to modify habits, perceptions and processes related to changes in information services. Key communication components will be outlined and best practices will be shared.”
Check out this great program presented by the Marketing Section of LMD! Download the PowerPoint presentation here.